Officially appointed by Juventus
Issue 01 · City Guide · 6 min read
Juventus
& Allianz Stadium
The northern Italian city of Turin may not attract the same global attention as Rome or Milan, but for football supporters it offers one of Italy’s most compelling destinations. The city is home to Juventus, Italy’s most successful football club and one of the most recognised teams in world sport
Club
Juventus
Stadium
Allianz Stadium
Capacity
41,507
Founded
1897
League
Serie A
Words by Champions Travel · Updated May 2026
For Italians, however, Turin holds the country’s most successful football club. Juventus have won 36 Serie A titles, more than any other Italian side, and the city’s old-money industrial heritage – anchored by the Agnelli family who have owned Juve since 1923 – continues to shape both the club’s identity and Turin’s quiet pride.
The city is home to Juventus, Italy’s most successful football club and one of the most recognised teams in world sport
A visit to Turin to witness The old Lady, combines football heritage with elegant architecture, historic cafés and a refined cultural atmosphere.
Chapter 01
Allianz Stadium
Juventus plays its home matches at the modern Allianz Stadium.
Opened in 2011 on the site of the former Stadio delle Alpi, the stadium marked a turning point for Italian football. It was the first club-owned stadium built in modern Serie A, giving Juventus greater control over its matchday experience and revenue.
Stadium opened
2011
Capacity
41,507
Founded
1897
League Titles
36
With a capacity of just over 41,000 spectators, the stadium is smaller than many European venues but designed to maximise atmosphere. The stands sit close to the pitch, amplifying the chants from supporters in the Curva Sud.
The stadium complex also includes the Juventus Museum, which traces the club’s history through trophies, historic shirts and multimedia exhibitions.
Before every match, the streets and stands around Allianz Stadium fill with the songs, scarves and rituals that have shaped this club’s matchday identity for generations.
View official tickets
Allianz Stadium opened in 2011 on the site of the old Stadio delle Alpi, becoming the first major Italian club ground owned outright by its football club rather than the city. The compact 41,507 capacity prioritises atmosphere over scale, and the steep tiers bring supporters notably close to the pitch, a marked break from the cavernous Olympic-era grounds that house many of Italy’s other top sides.
Chapter 02
Matchday
Turin combines football heritage with Italian elegance.
Visitors can watch Juventus play before exploring the city’s arcaded boulevards, historic piazzas and celebrated café culture.
Arrive early. Supporters gather around the stadium complex before kick-off.
Visit the Juventus Museum. One of the most impressive football museums in Italy.
Take public transport. Trams and buses connect the stadium with the city centre.
Champions Travel
Skip the planning.
Book the Allianz Stadium trip.
Official Juventus match tickets, hospitality and matchday packages. We’re the officially appointed agent, turn up and we handle the rest.
Chapter 03
Beyond the Pitch
Turin served as the first capital of unified Italy and retains much of its historic grandeur.
The elegant Piazza Castello forms the historic heart of the city, surrounded by palaces and museums.
A weekend football trip might involve exploring Turin during the day before joining 41,507 supporters inside Allianz Stadium for an evening match.
Neighbourhood Guide
Centro Storico
Matchday neighbourhood
The historic centre is filled with grand squares and elegant arcaded streets.
San Salvario
Heart of the city
A lively neighbourhood known for restaurants and nightlife.
Quadrilatero Romano
Creative quarter
One of the oldest districts in the city and a hub for aperitivo bars.
Turin centre
After dark
The heart of Turin, where pre-match and post-match life unfolds.
Stay
Near the Stadium
J Hotel
Walking distance to the Allianz Stadium. Modern hotel right by Juventus matchday.
City Centre Hotel
NH Torino Piazza Carlina
Central Turin near Piazza Carlina. Walking distance to the heart of the city.
Budget Accommodation
Hotel Roma e Rocca Cavour
Affordable choice in central Turin near Piazza Castello. Comfortable, well-located base.
Airport Hotel
Best Western Plus Hotel Le Rondini
Convenient for Turin Airport. Straightforward route into the city for matchday.
Champions Travel · Hospitality at Juventus
Matchday Hospitality
A range of seating and hospitality options at the Allianz Stadium.
Official Tribuna Upper
Block 214
Official Tribuna Est Upper Block 214, all seats together.
Enquire about this package →
Official Tribuna Upper
Block 215
Official Tribuna Upper Block 215.
Enquire about this package →
Official Tribuna Lower
Block 112
Official Tribuna Lower Block 112.
Enquire about this package →
Official Curva Nord
Block 206
Official Curva Nord Block 206 seating.
Enquire about this package →
Legends Club Hospitality
Premium hospitality
Legends Club premium hospitality experience.
Enquire about this package →
Official Juventus Tickets
When Allianz Stadium is in full voice,
you want to be there.
Official match tickets and travel packages, secured through Champions Travel. Europe’s premier official sports and events ticket agents.
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Champions Travel · Matchday packages
Allianz Stadium is on your list.
We’ll get you there.
Champions Travel is the officially appointed agent for Juventus. From the moment Storia di un grande amore hits the stands to the final whistle, we handle the lot. Tickets in the category you want, hospitality if you want to do it in style, hotels within walking distance and the kind of matchday plan that means you just turn up.
Included in every package
→Official Juventus match tickets across every seating category
→Hospitality and VIP options inside the Allianz Stadium
→Hotel packages tailored to your fixture
→End-to-end support from booking through to kick-off
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